Vaulity - Effortless investment management platform
Visual Design
Vaulity - Effortless investment management platform
Visual Design
Julia Kalinkina
Joensuu, Finland
Julia Kalinkina
Joensuu, Finland
Services
Webdesign
Copywriting
Service Overview
The objective of the project was to create an investment app that everyone could use easily - whether you're just starting out or have been investing for years. The biggest challenge was making investing feel less intimidating.
Challenge
Financial terms were confusing
Hard to see how investments were doing
Worried about making mistakes
Other investment apps felt too complicated
Our Design Solution
Made It Friendly
Used simple, clean design
Explained things in plain English
Added helpful tips
Created an easy starter guide
Easy to Track Money
Simple charts to show progress
Organized investments into cards
Green for profits, red for losses
Made numbers easy to read
Step-by-Step Help
Clear instructions for each step
Progress bars to show completion
Suggestions for what to do next
Confirmation messages for peace of mind
Results
Most new users made their first investment
Fewer people needed help
Users felt more confident
People kept using the app longer
Main Features
Personal dashboard
Easy search
Simple buy/sell buttons
Built-in learning tools
Next Steps
Adding more advanced charts
Improving the mobile experience
Creating better reporting tools
Adding team collaboration features
Services
Webdesign
Copywriting
Service Overview
The objective of the project was to create an investment app that everyone could use easily - whether you're just starting out or have been investing for years. The biggest challenge was making investing feel less intimidating.
Challenge
Financial terms were confusing
Hard to see how investments were doing
Worried about making mistakes
Other investment apps felt too complicated
Our Design Solution
Made It Friendly
Used simple, clean design
Explained things in plain English
Added helpful tips
Created an easy starter guide
Easy to Track Money
Simple charts to show progress
Organized investments into cards
Green for profits, red for losses
Made numbers easy to read
Step-by-Step Help
Clear instructions for each step
Progress bars to show completion
Suggestions for what to do next
Confirmation messages for peace of mind
Results
Most new users made their first investment
Fewer people needed help
Users felt more confident
People kept using the app longer
Main Features
Personal dashboard
Easy search
Simple buy/sell buttons
Built-in learning tools
Next Steps
Adding more advanced charts
Improving the mobile experience
Creating better reporting tools
Adding team collaboration features
04
Branding
05
SMM
04
Branding
05
SMM
"Julia was a SaaS startup project team member supported by the Draft Program®. She demonstrated excellent skills in UX/UI design, teamwork, communication, and a hands-on approach to problem solving. Julia successfully conducted diverse activities from market research interviews and brainstorming to developing a demo version. I do recommend her as an advanced designer and a proactive team member!"
Denis Dobrynin
Project Manager at Morodoro
"Julia was a SaaS startup project team member supported by the Draft Program®. She demonstrated excellent skills in UX/UI design, teamwork, communication, and a hands-on approach to problem solving. Julia successfully conducted diverse activities from market research interviews and brainstorming to developing a demo version. I do recommend her as an advanced designer and a proactive team member!"
Denis Dobrynin
Project Manager at Morodoro
What’s next?
What’s next?
Julia Kalinkina
Joensuu, Finland
Vaulity - Effortless investment management platform
Visual Design
Vaulity - Effortless investment management platform
Visual Design
Services
Webdesign
Copywriting
Service Overview
The objective of the project was to create an investment app that everyone could use easily - whether you're just starting out or have been investing for years. The biggest challenge was making investing feel less intimidating.
Challenge
Financial terms were confusing
Hard to see how investments were doing
Worried about making mistakes
Other investment apps felt too complicated
Our Design Solution
Made It Friendly
Used simple, clean design
Explained things in plain English
Added helpful tips
Created an easy starter guide
Easy to Track Money
Simple charts to show progress
Organized investments into cards
Green for profits, red for losses
Made numbers easy to read
Step-by-Step Help
Clear instructions for each step
Progress bars to show completion
Suggestions for what to do next
Confirmation messages for peace of mind
Results
Most new users made their first investment
Fewer people needed help
Users felt more confident
People kept using the app longer
Main Features
Personal dashboard
Easy search
Simple buy/sell buttons
Built-in learning tools
Results
Most new users made their first investment
Fewer people needed help
Users felt more confident
People kept using the app longer
Main Features
Personal dashboard
Easy search
Simple buy/sell buttons
Built-in learning tools
Next Steps
More personalization options
Better mobile app
More learning resources
Adding social features
Services
Webdesign
Copywriting
Service Overview
The objective of the project was to create an investment app that everyone could use easily - whether you're just starting out or have been investing for years. The biggest challenge was making investing feel less intimidating.
Challenge
Financial terms were confusing
Hard to see how investments were doing
Worried about making mistakes
Other investment apps felt too complicated
Our Design Solution
Made It Friendly
Used simple, clean design
Explained things in plain English
Added helpful tips
Created an easy starter guide
Easy to Track Money
Simple charts to show progress
Organized investments into cards
Green for profits, red for losses
Made numbers easy to read
Step-by-Step Help
Clear instructions for each step
Progress bars to show completion
Suggestions for what to do next
Confirmation messages for peace of mind
Results
Most new users made their first investment
Fewer people needed help
Users felt more confident
People kept using the app longer
Main Features
Personal dashboard
Easy search
Simple buy/sell buttons
Built-in learning tools
Next Steps
Adding more advanced charts
Improving the mobile experience
Creating better reporting tools
Adding team collaboration features
Next Steps
More personalization options
Better mobile app
More learning resources
Adding social features
What’s next?
What’s next?